São Paulo, Brazil, November 1, 2023 – Shopee has announced the launch of +Negritude, a special page showcasing products by black entrepreneurs and other collections thoughtfully curated for the black community. The initiative aims to provide more visibility to these unique products and their talented creators during Black Consciousness Month. On November 20, users will have the exciting opportunity to enjoy discount coupons for purchases exceeding R$40 within this special space.
This initiative was collaboratively crafted with Shopee's racial equity group to spotlight and celebrate the rich diversity of Afro-Brazilian culture. The +Negritude page serves as a dedicated hub for products that resonate with black culture, offering an eclectic mix across various categories such as fashion, beauty, decoration, books, art, and more. In honor of Black Consciousness Day on November 20, Shopee will provide discount coupons of up to R$10 off for purchases over R$40 of products from this specially curated selection.
The +Negritude page will feature the following sections:
- Negritude Entrepreneurship: This collection will prioritize and focus on uplifting black sellers on Shopee.
- My Hair, My Power: An exclusive area dedicated to hair products, spotlighting Salon Line tailored for curly, kinky, and wavy hair.
- My Glow: Users can discover skincare products catered to different skin tones and textures.
- My Style: A section emphasizing men's fashion and accessories that authentically represent Afro-Brazilian culture.
- My Story: Users can engage with a curated selection of books authored by black writers, delving into themes pertinent to the black community.
Celebrate racial diversity and empowerment with these special collections on the +Negritude page which will be available from November 1 to November 30, through the Shopee app.
