Kuala Lumpur, Malaysia, January 4, 2024 – In 2023, Shopee wrapped up the year with an impressive milestone — boasting a membership of over 1 million Malaysians actively participating in Shopee Live. Additionally, Shopee also welcomed an impressive influx of over 450,000 new homegrown sellers, influencers, and affiliates, who have seamlessly integrated into its marketplace ecosystem across the nation. This significant growth serves as a testament to Malaysia's flourishing and inclusively dynamic digital economy.
Inclusive by design, Shopee’s trifecta of collaborative government partnerships, free Shopee University upskilling programs, and seamless marketplace technology drove home the power of hyper-localisation at scale in achieving real social equity. The impact Shopee has made is clear, having helped to empower 80 thousand sellers to boost their earnings by 25% year on year, while affiliate orders and livestream orders also grew 420% and 500% respectively.
“While our DNA is digital, and we bring the conveniences of virtual commerce, every one of our local sellers, influencers, and affiliates are real people building real communities on the ground. Not only are we direct to the community, but we are also highly passionate when it comes to using technology to help the underserved. Malaysians who shop from us have direct relationships with our sellers on Seller Chat, Shopee Live, and greet SPX couriers at the door. Malaysian brands and sellers align with our platform because our Shopee Guarantee, Shopee Mall, and 360 Marketing Solutions enable them to showcase how their values align with the values of our customers and are a force for social good,” shared Kenneth Soh, Head of Marketing at Shopee Malaysia.
#ShopeeSapotLokal Partners Government in Building Communities
Meanwhile, Shopee also takes a leading role in collaborating with the Malaysian government to facilitate the growth and success of local businesses in e-commerce, exemplified by #ShopeeSapotLokal initiatives.
- Over 60,000 SME sellers are benefiting from Shopee strategic collaborations with ministries and government agencies, including the Malaysian Communication and Multimedia Commission (MCMC), the Ministry of Rural Development, and the Ministry of Trade and Cost of Living.
- Since its launch in June 2021, Pupuk@Shopee Campaigns in collaboration with MCMC’s PEDi’s Centers throughout Malaysia have driven over RM55 million in sales for 29,000 local sellers and boosted their average daily earnings year-on-year by 22%.
- Shopee recently teamed up with the Ministry of Communications and Digital (KKD) in November 2023 to aid 500 National OKU sellers through The OKU Celik Digital Program, pushcarts to assist OKU entrepreneurs and inviting Shopee OKU seller Kelly Chan to provide firsthand experience and tips for navigating the digital marketplace.
- Shopee actively champions Malaysia's small businesses, fostering a digital-first ecosystem for MSMEs in alignment with the government's vision to empower local businesses. Shopee has fully implemented the sales tax on imported low-value goods, serving as a catalyst for domestic MSME growth, reflecting a shared commitment to strengthening the local business landscape through proactive collaboration and alignment with regulatory measures.
Shopee University Teaches High-Value, In-Demand Skills For Free
As one of the largest free digital literacy resources in the country, Shopee University has become a powerhouse for local entrepreneurs, equipping them with the skills and knowledge to thrive in the competitive mobile marketplace.
- 120,000+ attendees in daily classes, 600+ trained through offline bootcamps, and over 650 reached through community engagement events.
- 39,000 members of ShopeeUni Malaysia Facebook Group, fostering a supportive community of local sellers.
- ShopeeUni's Customized Offline Workshops tailored for OKU sellers: Kelly Chan, who suffered from Child Syndrome, tried making a living through a brick and mortar gift shop after she was amputated at 14. A severe skin condition later proved debilitating, as she needed the flexibility to manage her health but many other growth platforms presented cash flow struggles and high debt risk. She solved her woes by being the most diligent attendee of Shopee Uni webinars and using the knowledge and tools to build a sustainable online business with Shopee.
